A bird in the hand is worth two in the bush, or to parody an old adage, one loyal customer is worth two prospects. Customer loyalty is critical for increasing sales and sustaining your business' hard-earned reputation.

Here are seven easy steps for developing and maintaining customer loyalty.

1. Ask the customer what he or she needs.
2. Respond quickly to customers' questions.
3. Adequately train service and sales staff to ensure that they know the company's product or service and are able to meet the specific needs of the client within a price range that gives value for money.
4. Solicit and encourage customer feedback (negative or positive) and respond quickly.
5. Have responsible staff or management readily accessible to customers.
6. Actively communicate with customers concerning products, services, complaints, and account management.
7. Make the customer feel wanted.

The above provides general information only. It should not be regarded or relied upon as accounting or taxation advice or opinions. Logan Katz LLP Chartered Accountants would be pleased to provide more information or specific advice on matters of interest to you.

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